Index
Index
Welcome

Vigneshwar Balaji Prabhakaran

Product Marketing Manager

vigneshb2710@gmail.com
LinkedIn ↗

S/01

Intro

Product Marketing Manager for B2B SaaS

Product Marketing Manager with 3+ years of experience in go-to-market strategy, product positioning, sales enablement, and marketing automation for B2B SaaS. I help early-stage teams translate complex products into clear value propositions for technical and non-technical buyers, then build the systems to take them to market — from ICP research through to CRM, automation, and launch.

“Good product marketing is not just about selling a product. It is translating a user’s pain into a message, journey, and system they can trust.”
Working philosophy

S/02

My Approach

My 0→1 Product Marketing Operating System

A repeatable framework I use to take products from idea validation to product-market fit, adoption, and scale. This combines customer research, product strategy, positioning, go-to-market execution, and growth into a single operating system.

S/03

Experience

FintechLondon, UK · Remote
InvesTreasure↗

Product Marketing Manager

May 2023 – Present

  • Led GTM strategy and ICP research through 30+ structured interviews with Chartered Accountants, defining buyer personas and positioning frameworks for pilot launch
  • Developed product positioning around data analytics and cash forecasting, supporting 30+ pilot sign-ups and a 90% conversion rate
  • Executed a structured 3-phase product launch aligning product, engineering, and marketing on shared timelines
  • Standardized messaging with 15+ sales enablement assets including pitch decks, product narratives, and case studies
  • Designed and implemented a CRM and automation workflow across HubSpot, Zoho CRM, and n8n — eliminating lead leakage and saving 10+ hours per week

90%

pilot conversion rate

HubSpotn8nGTM
Agri-fintechLondon, UK · Remote
Agritram↗

Product Marketing Manager

May 2023 – Present

  • Built GTM direction, website messaging, and partner-facing narrative for a cross-border agri-fintech platform
  • Shaped positioning used in producer-side and partner conversations across multiple regions
  • Supported conversion of York Cocoa Works as a confirmed partner through structured stakeholder messaging and positioning
  • Conducted trust-led outreach that validated producer-side interest across African cocoa farming networks
  • Designed messaging frameworks for a low-trust cross-border environment where credibility was the primary purchase driver

Partner

converted — York Cocoa Works

PositioningMessagingStakeholder Comms
Brand & ConversionLondon, UK · Remote
LuminVibe↗

Website & Conversion Lead

May 2023 – Present

  • Owned end-to-end website messaging, information architecture, and brand system.
  • Built a conversion-led front-end designed to pre-qualify intent before the first sales conversation
  • Drove 86% of inbound form submissions into qualified conversations through sharper messaging, IA, and trust signals
  • Rebuilt the site IA around buyer intent, replacing a generic layout with a structured conversion flow
  • Delivered a coherent brand system with consistent trust signals at every conversion surface

86%

inbound → qualified

IABrand SystemWeb
Growth MarketingUtah, USA · Remote
M3Traffic↗

Growth Marketing Executive

August 2021 – August 2022

  • Produced 50+ marketing assets across YouTube, Instagram, and Facebook over 12 months
  • Drove an estimated 200,000+ organic views across channels through targeted short and long-form content
  • Sustained a continuous content pipeline publishing 3 to 5 assets weekly with no gaps across the full year
  • Held end-to-end campaign execution when the business lacked dedicated marketing infrastructure
  • Optimised multi-channel scheduling workflows for YouTube, Instagram, and Facebook

200K+

organic views

YouTubeMetaContent Ops

S/04

Skills & Stack

Core competencies mapped to the tools I use to execute them.

Strategy & Research

GTM Strategy · ICP Research & Segmentation · Competitive Analysis · Pricing Strategy · Buyer Personas

  • Google Analytics
  • Mixpanel
  • Tableau
  • Power BI
  • Google Sheets
  • SQL

Positioning & Messaging

Product Positioning & Messaging · Product Launches · Customer Marketing

  • Google Docs
  • Notion
  • Figma
  • Canva

Sales Enablement & Demand Gen

Sales Enablement · Demand Generation

  • HubSpot
  • Meta Ads
  • YouTube Ads
  • Google AdSense

Automation & CRM

Marketing Automation · CRM Operations

  • HubSpot
  • Zoho CRM
  • n8n
  • Zapier
  • Supabase
  • Google Sheets

Design & Content

Creative Production · Brand Systems · Content Strategy

  • Figma
  • Canva
  • Adobe Creative Suite
  • Premiere Pro
  • After Effects
  • Adobe Firefly
  • Lovable AI

AI & Collaboration

Generative AI · Prompt Engineering · Cross-functional Collaboration · Project Management

  • ChatGPT
  • Claude AI
  • Google AI Suite
  • AI Video Gen
  • Jira
  • Slack
  • Notion
  • Microsoft Suite

Listed by operational function, not proficiency ranking.

S/05

Product Case Studies

Selected PMM, GTM, and automation work across fintech, agri-fintech, and B2B services.

S/06

Systems & Automation

Replaced a fragmented manual lead pipeline with one real-time system — 10+ hours saved every week, near-zero dropped leads.

I build automation systems that reduce repetitive work, improve operational clarity, and connect tools into workflows that are easier to manage, scale, and trust.

Featured Workflow
Lead Capture → CRM Sync → Notifications
n8n workflow: Meta lead webhook normalized, validated, routed to HubSpot, Zoho CRM, Google Sheets, then dual redundancy check fanning out to Meta retargeting sync, WhatsApp acknowledgement, Slack alert, and a downstream lead scoring + intent filter.
13 nodes · 6 integrations · real-time trigger.Additional workflows remain confidential and cannot be shared publicly.
Trigger01

A Meta Lead Ads webhook fires the moment a new lead is captured, kicking off the workflow in real time with no manual handoff.

Logic02

Lead data is normalized, email validity is checked, and a dual-redundancy branch decides routing — clean leads flow forward, edge cases get flagged.

Integrations03

HubSpot, Zoho CRM, Google Sheets, WhatsApp Business, Meta Graph API, and Slack are stitched into a single chain so each system holds the same source of truth.

Output04

Contacts are upserted in HubSpot, leads created in Zoho, a backup row appended to Sheets, a WhatsApp acknowledgement sent, and an internal Slack alert posted.

Operational Value05

What used to be a fragmented manual pipeline becomes one reliable system — faster response, fewer dropped leads, and a clean audit trail across tools.

My approach to automation is not just task elimination — it is about building systems that make execution more reliable and scalable.

S/07

Marketing Proof

Sample assets showing how strategy becomes execution.

A curated set of proof points from work across fintech, agri-fintech, and digital services — paired with sample marketing assets that show how the strategy gets executed.

Marketing Assets — Sample Work

S/08

Contact

Available for PMM, GTM & founder's-office roles.

The fastest way to start a conversation.

Open to Product Marketing Manager, GTM Operator, Founder's Office, and product operator roles at B2B SaaS, fintech, and product teams. On-site, hybrid or remote. Open to relocation globally.

PMMGTM OperatorFounder's OfficeProduct OperatorCRM & Automation

I am actively looking for my next role. The fastest way to reach me is email.

Emailvigneshb2710@gmail.com
LinkedInlinkedin.com/in/vigneshb2710